Tuesday, October 8, 2013

"Curvy" preferred by plurality....

The demand for plus-size clothing is growing, with 60 percent of American women now identifying with the plus-size market. But with all this talk about "plus-size," retailers and editors often lose sight of the individuals in question. So Sonsi.com, a retailer from the same parent company as Lane Bryant, took a poll of plus-size women and asked them: When describing your size, what term do you prefer? The national survey, which polled 1,000 women sizes 14 and up, found that 28 percent prefer the term "curvy."
After that, respondents were split: 25 percent said they prefer "plus-size"
and 25 percent would prefer "full-figured."