We have submitted a design concept to a competition being run by New York designer Richard Smith. The Dollar ReDe$ign Project hopes to bring about change for everyone. We want to rebrand the US Dollar, rebuild financial confidence and revive our failing economy.
ABOUT:With offices in both the UK and the US, graphic design studio Dowling Duncan offers a collective experience of over 30 years in the industry. Our aim is to deliver appropriate and engaging work, solving problems with intelligent ideas whilst exploring the possibilities of creativity and craft.
Why these designs?
We wanted a concept behind the imagery so that the image directly relates to the value of each note. We also wanted the notes to be educational, not only for those living in America but visitors as well. Each note uses a black and white image depicting a particular aspect of American history and culture. They are then overprinted with informational graphics or a pattern relating to that particular image.
$1 – The first African American president
$5 – The five biggest native American tribes
$10 – The bill of rights, the first 10 amendments to the US Constitution
$20 – 20th Century America
$50 – The 50 States of America
$100 – The first 100 days of President Franklin Roosevelt. During this time he led the congress to pass more important legislations than most presidents pass in their entire term. This helped fight the economic crises at the time of the great depression. Ever since, every new president has been judged on how well they have done during the first 100 days of their term.
I kinda like our First President on the $1 bill.
Lincoln is time tested. Do these Brits have a problem with the 695 other native American tribes?
Alexander Hamilton is our first US Treasurer. I am sure he paid his taxes. The Bill of Rights is cool, but yellow is UGLY.
The 20th Century is so like you know, out of style. Why not look ahead and have a $22 bill. But what is wrong with Andy Jackson?
Let's Go Grant, but the Eagle is always kewwwwwl.
FDR vs Ben? No Contest. Gimme my Benjamins.