Will it go the way of "New Coke"?

Heinz is remaking the world-famous ketchup to comply with NY Nannystate Mayor Michael Bloomberg’s National Salt Reduction Initiative.
Heinz is one of 16 national food manufacturers and food service vendors that has knuckled under to pressure from the New York City mayor to reduce the salt content in their products by 25 percent.
Will it's profits be reduced by 25%
Will Heinz Ketchup be replaced by what the people want?
Will Heinz go the way of the Edsel?